What kind of brands will succeed?
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Answer:
A brand is something that when you say the name of the brand, people instantly know what it is. Almost any product, if successful, can be branded. Branding is a long process that takes time, ingenuity, and money. Some of the most coveted brands have built their reputations over very long periods of time - such as Coca-Cola, Marlboro, H&R Block, etc. With these brands you instantly think soft drinks, cigarettes, and taxes.
Ultimately its the product or service, not the brand, that finds its way into the customers heart first. The brand keeps em coming back.
nike, microsoft, band-aid, kool-aid, xerox. basically whatever brands people generally make fun of will stick around for awhile.
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