What are the 4 major components of "Marketing Management?"?
Answers:
What u think are the components of general management. Infact some of the books even specify more components.
The four components of the Marketing are nothing but 4ps -Product, price, Place, Promotion.
But if you are marketing a service, u got to add three more Ps 'viz, Process, people and Physical envirinment.
so Product marketing - 4ps
services marketing - 7 ps.
Unless sepcifically mentioned, marketing should be taken as product marketing only
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