How does one break into advertising?
Answers:
Did you take any Advertising classes when in college? If not, and this is something you seriously want to pursue, I'd consider a Masters in Advertising. I doubt any legit agency would want you in the door if you don't have a good few courses under your belt. I'll explain why.
There are courses that teach you how to write copy (trust me, this is a VERY different style and flow from other types of writing). There are courses that teach you how to create storyboards for an ad campaign and how to present and sell that campaign to clients, there are courses that teach you how to design professional layouts, how to fit the copy in in a way that will attract the eye and encourage reading vs looking busy. Those are the major ones.
Unless you know someone in the biz, and maybe even then, it takes more than just raw talent. Each year thousands of very talented Advertising majors with all this training graduate and are looking for jobs. You will need to compete against them. Who do you think an agency will hire?? Someone who can walk in and be prepared to professionally work or someone with good raw talent?
And keep in mind, the work you do in those classes make for the basis of a portfolio, which is what they will want to see if you get said foot in door. Also they often help you with alumni contacts, various career boards, etc.
I truthfully can't see getting in an established shop that does good work without this training first. Wish you posted earlier in your studies. But if this is something you really want to do, hope you find a way to go back and learn some of this.
Keep in mind it is a field where many folks are fighting for a few good jobs, and most of them are truly driven and hungry to do this. So also you might want to consider if you are looking at this because you have that drive, or just because it's a random thought that sounded not so bad.
Best of luck with whatever you do!
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